FabriX
Branding / UI Design / Visual Design
Branding and visual designs for a fictional fashion company that features customizable fabrics for fashionable clothes inspired by the works and philosophy of John Maeda.
Team
Zhiyuan Zhang, Hilda Wang, Jiaqi Zhou
My Role
Brand Design, Graphic Design
Duration
3 weeks
Tools
Figma, Adobe Illustrator
Overview
Inspired by the works and philosophy of the artist, designer and technologist John Maeda, we designed a brand identity for FabriX, a fictional fashion technology company that allows customers to personalize the fabric of their clothing. After determining the company’s mission and value, we designed a logo, a responsive e-commerce website, branding collaterals and posters that conveys the company’s value and its products.
Logo Design
Our brand identity features a simple yet dynamic “X” logo, incorporating visual metonymy to reflect the central role of fabric in our products.
Website UI
Our website design features a clean and modern appearance.
We designed mobile views to make it mobile-friendly too.
Brand Posters
To emphasize our commitment to providing unique, customizable fashion experiencesthe, we designed the following posters. They are created using the pattern of our logo. We experimented with the use of repetition, randomness and negative space to reinforce the customizability and complexity within our products.
We designed the following posters to reflect the core of our products — fabrics.
Brand Collaterals
We first created three patterns and used them to design our brand collaterals.
To learn more about our lessons learned from John Maeda, check out our design pitch here.